A dental SEO (search engine optimization) company is a company that specializes in helping dental practices improve their visibility on search engines like Google. The goal of dental SEO is to increase the ranking of a dental practice’s website on search engine results pages (SERPs) for relevant keywords, so that the practice can attract more potential patients through the web.
There are a number of tactics that a dental SEO company may use to help improve a practice’s ranking on search engines. These can include:
- On-page optimization: This involves optimizing the content and structure of a website to make it more attractive to search engines. This can include optimizing page titles, meta descriptions, and header tags, as well as ensuring that the website is easy to navigate and has high-quality, relevant content.
- Off-page optimization: This involves building high-quality backlinks from other websites to a dental practice’s website. Backlinks are an important ranking factor for search engines, and a dental SEO company can help a practice acquire them through tactics like guest blogging, social media marketing, and link building.
- Local SEO: Local SEO is a specific type of SEO that focuses on helping businesses rank for keywords related to their location. A dental SEO company may help a practice optimize its Google My Business listing and local citations to improve its ranking for local search terms.
Overall, working with a dental SEO company can help a dental practice improve its online visibility and attract more potential patients through search engines.